I enjoy trying out new apps on the web and the iPhone. As a developer, I am quite eager to see new apps, their design, user experience, and features the app has to offer. I know what is involved in shipping a 1.0 and the joy of having your app being used by someone other than people in your team.

I installed a gym training this week, thanks to browsing the web looking for a gym training planner. This app spoke about how they use AI to help you work out smarter.

Step 1. Install app.

As soon as I launched the app for the first time, I was asked to choose a yearly or monthly subscription. I tried to look for a close button to hide the subscription modal. I wanted to see what the app had to offer before I decided to go with a subscription, but there was no option to close. I ended up uninstalling the app without clicking any of the buttons.

I understand that subscriptions are essential to help pay for the app and its development. As an end-user, though, giving the end-user a few days to try the app is almost equally crucial if you choose to go with a subscription model.

As an app developer and someone who has spent a lot of time marketing the app, I cannot stress hard enough how important it is to give the users a good experience in the first few days/weeks of them trying out your app.